Today, YouTube is an essential medium for the communication of music and at Loop 2017, we brought together three music makers who are exemplary in using YouTube to explore their musical creativity. Andrew Huang, Rachel Collier and Adam Neely have many millions of video views between them, and each takes a different approach to expressing their artistic vision and showcasing their craft.
In the video below, the three music makers discuss how they each found a unique voice, the process through which they develop ideas, how they bring them to the screen. We also get into why the process, theory and performance of music resonates with such large numbers of people online, and how other music makers can get involved and make the screen their stage.