A Personal Take: Craig Schuftan on Music Makers Venturing into Video

What do George Michael's hair, Monica from Friends and a fake Porsche have in common? Early music videos raise questions of taste and artist authenticity, but they could also signify a changing point in the landscape of popular music.

In an informative, irreverent talk recorded live at Loop 2018, author, broadcaster and cultural historian Craig Shuftan shares a short cautionary tale on the rise of music videos as a medium. 

A Personal Take is a solo presentation format where we invite people to give short talks on one aspect of music-making and culture.

Note: this video has English subtitles – please enable subtitles using the settings on the video.