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Serato and Ableton announce creative partnershipDJs, remixers and producers on the forefront of technology, watch out. Serato and Ableton are happy to announce a partnership which will pave the way for the future of Digital DJing. With shared artist rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica (Paul Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are renowned as the premier performance platforms in clubs around the globe. While Serato's Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation. "Ableton and Serato take different approaches to modern musical performance," says Ableton CEO Gerhard Behles, "But both companies live by the philosophy that software should be straightforward, easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we simply make sure that our products work well together." Serato Audio Research CEO Steve West agrees. "After years of talking together, we're thrilled to be working with Ableton. It's exciting to think about what we can offer to DJs and producers: the ability to go beyond just spinning records and add a personal stamp to the music they play." Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear: the worlds of DJing, remixing and production for artists worldwide have changes ahead. About Serato Serato Audio Research has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product that enables DJs to control digital audio files on their computer. Serato has since expanded its reputation for excellent pro DJ products with the release of Video-SL and ITCH DJ Software in 2008. |